54% set to switch to cheaper brands: consumer spending habits analysis
Tightened purse-strings inevitably have an effect on the quantity and quality of products making their way into our shopping baskets. Here we take a look at the findings of a recent survey into the changing behaviours of British shoppers and the sacrifices some of us are making.
54% set to switch to cheaper brands: consumer spending habits analysisThe current economic climate and tightened purse-strings have an effect on the quantity and quality of products making their way into consumers' shopping baskets. Here, The Drum explores the findings of a recent survey by Mintel into the changing behaviour of British shoppers and the sacrifices some of us are making.
The article's content is taken from a special supplement on retail marketing, published by The Drum in association with RAR. The supplement, worth £9.99, is available to subscribers to download for free, from a link at the bottom of the article.
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