What’s all the buzz about? How Rentokil is using social media to drive brand awareness
From spring cleaning to coping with wasps: this case study outlines how a leading pest-control specialist is using social media in conjunction with a pioneering monitoring service to drive brand awareness and increase customer engagement.
What’s all the buzz about? How Rentokil is using social media to driveThis case study outlines how leading pest-control specialist Rentokil is using social media to engage with customers and drive brand awareness. The brand is working with monitoring service SentimentMetrics.com to listen and track online conversations. Alicia Holbrook, social media manager at Rentokil, says: 'The speed of response with social media is crucial – people want an answer and they want it fast,” she says. “Using a tool like SentimentMetrics.com is quite essential for this as if you don’t have the ability to listen, you can’t respond.'
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