AkzoNobel creates global identity for Let’s Colour brands
Let's Colour identity for paint rangeAkzoNobel has created a single global brand identity for its retail consumer paint range as it aims to boost its market shares worldwide.
The ‘Let’s Colour’ identity includes Dulux, Flexa, Levis, Alba, Coral, Sadolin, Marshall, Astral, Bruguer, Dulux Valentine, Inca, Sadolin and Vivechrom.
It is based around a ‘flourish’ logo, which will appear on all product packaging.
The new global brand identity is being rolled out worldwide, starting in Canada, China, India, South East Asia and Pacific and the Netherlands; with the brand identity to be eventually deployed in 50 key markets.
Sucheta Govil, the company’s global head of marketing for Decorative Paints, said: “We are creating an iconic, truly global brand with the right degree of commonality in its expression.
“Yet we are deploying the strategy in the marketplace with the relevant local touch. Our strategy is to streamline our offering from dozens of brands to fewer iconic, global and impactful brands.”
The AkzoNobel company endorsement will be introduced on the front of packs, as well as on all advertisements, product websites, and other relevant marketing materials.
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