Manchester based Fine Bedding has appointed Studio North to create a new website with an ecommerce platform.

The principle objectives of the new site, which will launch before the end of the year, will be to enhance the firm’s brand proposition for being known as ‘The Sleep Experts’ and to drive customers into the store.

Simon Calderbank, business development director at Studio North, said: “This is a really great brief and marks our entry into the home-ware market. We were delighted to win the pitch based on our ability to get to grips with the Fine Bedding brand and by recommending an appropriate design & technical solution right from the very start.

“We were also able to demonstrate our offline skills which were equally important as it’s vital their various communication channels are all fully in sync. The next couple of months will be interesting & we can’t wait for the site to go live.”