Infiniti is launching a pan-European promotional campaign with Tullo Marshall Warren, as part of the multimedia brand campaign ‘Since now, the perfect line is a curve’, which launched last month.

The campaign, which will include press ads, online advertising, email and mobile activity, focusses on a range of finance offers for the Infiniti M Hybrid saloon, FX and EX crossover models.

Jean-Pierre Diernaz, marketing director of Infiniti Europe, said: “The initial launch was all about creating brand awareness. We are now taking the campaign to another level by introducing a tactical element that continues to re-enforce the brand message.”

The ads drive consumers to the brand’s web and mobile sites to find out more information and book a test drive. They also include an SMS text back call to action. Banner ads and email activity also support the campaign.

The campaign will run across Europe’s principal markets including the UK, France, Switzerland, Germany and Italy. Press adverts in the UK will feature in newspapers such as the Financial Times and the Independent.