Yorkshire agencies Boutique Media Communications and Outsmart have agreed a working partnership which will see them aim to attain and manage new and existing accounts.

Boutique will implement media buying and planning services, working with Outsmart’s existing clients, while the two will work on new business acquisition.

Simon Bollon, director of Boutique Media Communications, explained: “Outsmart match our core culture of embracing an entrepreneurial approach and as a privately owned business we find working with them very rewarding.”

The two have already working together on one business pitch, they say.

“At Boutique Media Communications, we are focused on building relationships with leading marketing agencies and the link with Outsmart is another example of how we create collaborations to the benefit of clients who rely on all suppliers to work together effectively,” added Bollon.

Boutique Media Communications existing clients include Butterkist, Bic, Mecca Bingo and Peacocks.