The latest TV campaign for Goodfella’s Pizza has begun to air.

‘The Scoop’, by Mother, aims to portray an authentic Italian heritage for the brand, while highlight an appeal for the new recipe range.

The campaign will be supported through digital, PR and in-store activations, as well as press.

James Fraser, strategist from Mother said, “Recreating Little Italy during such a classic era was great fun and the light-hearted feel to the ad reflects the brand’s warm and friendly personality.”

Andrew Elder, head of marketing for Pizza at Northern Foods, explained: “We wanted the Italian character we put into our pizzas to be recognised and our food to be appreciated because of this. We think the commercial succinctly and beautifully portrays this, and we are looking forward to the response.”