Kings Court Trust has launched a new brand, website and advertising created by TheAgency, with the focus on developing a new direct to consumer channel.

Tom Curran, CEO of Kings Court Trust, said: “The estate administration and probate services market is changing, driven by legislative change as well as savvy consumers.

“We want to provide the public with a better deal, fixed prices as well as legal indemnity which many law firms don’t provide.”

Saman Mansourpour, one of the founding partners at TheAgency, said: “It’s very exciting to be at the cusp of any market change, particularly when we are able to demystify the legal profession to the advantage of the consumer.

“People take a lot more time out to research these days, and not everyone hands over every aspect of a legal process to their solicitor anymore. This is an opportunity for organisations like Kings Court Trust to provide a fair service and efficient consumer experience.”