Appliance manufacturer Beko is to work with the Football League to launch a new family initiative to promote healthy and active lifestyles to children.

As the sponsor of Beko will support the coaching of kids, with 17 clubs also participating in multi-sport activities, as well as football coaching courses as it aims to encourage kids to get active during the holidays.

A social media programme ‘Beko Mums United’ has also been devised, using Facebook to encourage mothers to help their kids stay healthy.

Also on offer by the site is the chance for parents to win a football kid for their child’s team, free places at Soccer Schools and up to £500 of Beko household appliances.

David Malkinson, head of marketing, at The Football League commented: “The Football League is innovating across both digital and non-digital areas of football.

“OfficialSoccerSchools.co.uk is a huge step forward for clubs community engagement arms, enabling them to better market their holiday and term-time soccer and multisport activity.

“Many children make their first connection with a club through a Soccer School and we know the site will develop more fans of the future. We are delighted that Beko is extending its support for UK football right down into the grass roots of the sport.”