Three will tomorrow launch a multi-million pound campaign with Wieden and Kennedy, its first since the advertising company was appointed in January.

The campaign, which will run until Christmas, includes two TV commercials, ‘Drops’ and ‘Explosions’, supported by press, print, digital, radio and out of home.

It will focus on Three’s growing customer base, smartphone selection and “all-you-can eat” data tariff.

This campaign is said to be a pre-cursor to a large integrated campaign scheduled to break in 2012 that will communicate Three’s brand story and continue its push in the UK market.