Rochdale based cleaning giant Vileda has appointed Euro RSCG PR for its national PR account.

The PR firm has been charged with raising awareness and driving sales of the Vileda Power and 1.2.Spray ranges, as well as supporting the rest of the portfolio.

Lindsey Taylor, from Vileda, said: “Euro RSCG really stood out from the crowd as they completely understood what our brand and our audience are all about. Their mix of strategic insight, passion and creative flair proved to us that they were the right team to take our brand communications forward and we can’t wait to start working with them.”

Julie McGuckian, board director, said: "We're really excited to have been appointed by Vileda. It was a great brief, a fantastic brand with some really ground breaking products in the pipeline. Who could ask for more?”