The Knowledge Transfer Partnership (KTP) co-created by marketing data company Blue Sheep and University of the West of England's Bristol Business School has been deemed ‘outstanding’ by the funders, the Technology Strategy Board.

UWE Bristol graduate Lee Price, working with senior lecturer in business and management Simon Jones, developed the theory for client syndication, and created a theoretical quantitative algorithm, which was then tested on existing client data and piloted with Blue Sheep key customers. The resultant tool enabled the company to significantly increase profit through new high margin products which help clients to maximise their marketing spend and acquire more profitable customers.

Price said: "My role as KTP Associate with UWE Bristol and Blue Sheep has given me a fantastic opportunity to put my qualifications to use in a challenging and rewarding project. I really appreciate the support I receive from senior academics at UWE, they are vital in making the project a success and helping to relieve some of the pressure during the difficult stages of the project.

"In addition, the generous training budget provided by the KTP allows me to purchase all the materials I need and to continue my professional development by attending professional courses, conferences and seminars. The experience, knowledge and additional skills gained during the project will be hugely beneficial for my future. It is difficult to imagine another job where I would be able to add so much to my CV in just 2 years."

Blue Sheep and UWE Bristol have just been awarded a second KTP to develop an innovative range of cloud-based continuous data processing services, supported by a grant of £75,000 from the Technology Strategy Board.