Considering this is a commercial for a free offer in a tabloid newspaper, it's actually pretty good. A young lad collecting the advertised cards is filmed to look like a football manager with a series of still images, sped up footage and it's all to good effect.

Agency: WCRS
Creative Team: Gavin Cumine / Andy Parkman
TV Producer: Jane Bessey
Film Prod Co: Outsider
Director: Matt Huntley
Producer: Mel Nwanguma
Dir of Photography: Tom Wright
Post-Prod House: Golden Square
Editor: Nic Lowicz

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.