An online retail brand & eCommerce site it to launch with a focus on consumer electronics and allowing customer to pay through monthly instalments.

Gimmitech has been created by Cube3 with development by Webtise, which also created the identity for the site, aiming to capture the ‘essence and culture’ of the company through the use of colours from an ‘active colour’ palette, which would offer a clear proposition and offer.

Key campaign material was also developed, featuring the new identity across social media, e-marketing and online display ads.

Justin Young, group managing director at Gimmitech, said:“The new visuals communicate effective messaging in a fun and accessible way and we’re thrilled with the end result.”