Abertay University has launched an app aiming to build its reputation as a centre for innovation.

Developed by Glasgow agency The Bridge, alongside sister company Ping, the free-to-download app aims to help users find their ideal career path and will act as an alternative to its prospectus.

David Watson, managing director of The Bridge, commented: “Abertay’s Breaking Barriers campaign did just that at the time. But the world has moved on. And so it’s important Abertay take the lead. But it’s not only innovative, it’s also engaging. And fun. It’s more than just a course listing. Creating the app is the perfect example of how we’re bringing together innovation and creativity and delivering engagement for our clients. “

A TV and online campaign, also created by The Bridge, will roll out later this month.