Research by ExactTarget has revealed that brands should be careful not to overestimate the importance of Facebook’s ‘Like’ function.

Here, The Drum presents a few key findings from the report, including the way in which consumers use 'Like', what it means to them, and what expectations users have once they have 'Liked' a brand.
The report provides an insight for marketers into how 'Like' should be interpreted, and how marketers can stay on the right side of 'Like'.