Provident Personal Credit has appointed BJL to develop brand strategy and produce response oriented campaigns across both offline and digital channels.

Yorkshire based Provident Personal Credit Ltd is part of Provident Financial Plc, the market leading provider of non standard credit in the UK and Ireland.

Amanda Steele, board director at BJL, said: “We are delighted to be working with Provident – a perfect fit for us as an agency allowing us to apply our expertise in financial services, brand building and direct response. It is a great brand and with a 94 per cent customer satisfaction rate so a great base to build on.”

Lindsey Orme, head of marketing at Provident Personal Credit Ltd, added: “BJL demonstrated strong insight and creative ideas during the pitch process, and clearly has the expertise which can help us achieve our commercial objectives- we started working together more or less immediately following the pitch and their enthusiasm is tangible!”