The Perfume shop is to launch its Christmas advertising campaign next Wednesday, 9 November, created by advertising and design agency Über.

Taking a new direction for The Perfume Shop, the ad will focus on the experience of wearing perfume and how it can be closely intertwined with memory and emotion, aiming to connect with consumers on a personal level.

The campaign will run until early December, when it will be swapped for price and promotional messages.

Michelle D’Vaz, national advertising and PR manager at The Perfume Shop, said: “The Perfume Shop has always valued the impact of TV advertising and traditionally we always convey messages that support our vast product range, amazing price points and customer service.

“This year it was important for us to address all of the above and continue to engage in this way whilst giving consumers the opportunity to think about what perfume and what The Perfume Shop means to them.”