An awareness drive for spring water brand Life Water has been commissioned, with W Communications picking up the brief.

The appointment will see the London PR consultancy, has been tasked with driving awareness of the brand, positioning it as a contender in the UK spring water market.

The integrated campaign will aim to highlight the core values of the brand through traditional consumer and trade PR as well as experiential activity.

Drop4Drop, the water’s independent charity will also be involved within the brief.

Warren Johnson, managing director of W Communications, said: “It’s great to be involved with a brand that has such sound environmental credentials as well as genuine commercial viability. We are looking forward to creatively and strategically developing the brand.”