Lothian Buses has teamed with Edinburgh City Council to promote the city’s Clipper Round the World Yacht Race.
Two of the city’s service 22 double decker buses have been given ‘wrap around’ ads featuring the Edinburgh Inspiring Capital livery, which will run until June 2012.
The campaign aims to drive passengers and bystanders to the dedicated Facebook page to following the progress of the Clipper within the race.
Leader of City of Edinburgh Council, Cllr Jenny Dawe, said, "We are thrilled to have Lothian Buses on board as we continue to put a spotlight on all that our great capital city has to offer. The Clipper Race is a fantastic and unique opportunity to promote Edinburgh on a global scale over a prolonged period."
Ian Craig, managing director of Lothian Buses, commented, “Lothian Buses is delighted to help promote Edinburgh’s entry in the Clipper Round The World Yacht Race. Being a keen yachtsman I am personally enjoying tracking our yacht ‘Edinburgh Inspiring Capital’ on its incredible and exciting journey.”
This year’s race began at the end of June, with ‘Edinburgh Inspiring Capital’ yesterday embarking upon the fifth leg of the 15 race series.
Each Yacht is sponsored by an international city, region or country.