The identity to commemorate the 50th anniversary of D&AD has been designed by Neville Brody.

The identity, entitled ‘Forward 50’ aims to offer a ‘modular’ function to the existing identity for the creative organisation, and will appear on all material produced during next year’s anniversary.

Brody was briefed with creating a mark that would both celebrate the anniversary while looking forward.

Neville Brody commented: “It’s a real honour to create an identity to celebrate the fiftieth anniversary of D&AD – an organisation that I’m proud to be involved with.

When it came to the creation of the identity, we wanted to create something that could be used alongside all the other materials and compliment everything that D&AD does this year. Hence, this modular system allows a clear way of writing the story as D&AD/50 without the addition of another logo.

We liked the way that it comes off the page and can be used in any piece of text, as well as in web addresses – conveying the message that everything this year has special significance, without labouring the point.”