10 November 2011 - 11:40am| by | 0 comments

Brilliant Media claims £8m of new business including Hozelock and OnLive

Brilliant Media claims £8m of new business including Hozelock and OnLiveBrilliant Media claims £8m of new business including Hozelock and
Brilliant Media claims £8m of new business including Hozelock and OnLive

Brilliant Media has announced that it has picked up £8m worth of new business in recent months.

In the last three months, the company has won accounted with US-based video-games on demand service OnLive, for which it was tasked with promoting the launch of its cloud-based gaming service.

Launched last month, the campaign will include online activity, aimed at the Christmas marketplace.

Weekly payment store PerfectHome has also brought in the agency to handle its £2m cross-media account, with a focus on TV, press, door-to-door and radio to raise awareness of its 44-strong network of stores.

Gardening supplier Hozelock has also tasked the media independent for media activity in 2012, while ‘a kitchen and bedroom manufacturer’ that the agency would not name has also handed it’s £1.5m account for online activity, including PPC and SEO activity initially. This would expand across national press and TV in 2012.

Chris Broadbent, managing director of Brilliant Media, said: “These four high profile account wins are a fantastic achievement in what continues to be a tough economy. In our current financial year since April, we have already added £15m new billing as a result of new business won.

“Our integrated approach is generating and delivering greater profitability, and this strategy is paying off. As a result we look forward to 2012 from a robust and healthy position.”

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