Paddy Power has made a number of senior management appointments, including that of MD of online and technology and head of paddypower.com.

Following the recent appointment of marketing director Christian Woolfenden from Bacardi, the company has also appointed Peter O’Donovan as managing director of Paddy Power Online & Technology, Sandra Thorpe, human resources director of online & corporate, Chrisopher Coyne, head of paddypower.com, Eamonn Toland as president of Paddy Power North America and Aine Cuddihy as head of investor relations.

O’Donovan was head of online for Paddy Power, and will now be given overall responsibility for all online and technology operations, other than for Sportsbet in Australia.

Thorpe previous held the role of head of HR, European Operations for Microsoft and was also a partner for consultancy Level 4, while Coyne was head of eGaming at Paddypower.

Patrick Kennedy, chief executive of Paddy Power commented: "Our strong growth in recent years has been driven by a great management team, and we continually invest in strengthening that team. These new appointments from within our ranks, allied to the hiring of external expertise from other industries, will enable us to continue to drive the business forward and sustain our success for many years to come."