The Perfume Shop ‘If only you could bottle it’ Christmas advert launches
The Perfume Shop Christmas advert, created by Über, aired for the first time yesterday.
It will run until early December, before being replaced by price and promotional messages.
The advert focuses on the experience of wearing perfume and how it can be closely intertwined with memory and emotion, with the aim to connect with consumers on a more personal level.
The media buyer involved was Zenith.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- The Perfume Shop to launch Christmas advertising campaign with Über
- The Perfume Shop appoints Tamar for SEO campaign
- Boots to launch new ‘action-heroines’ Christmas advert tonight
- Diet Coke to launch ‘Love it Light’ integrated marketing campaign with Mother London
- Lynx warns about the end of the world with scantily-clad women
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment