Quorn Foods has appointed Finn PR as to handle its PR and highlight the healthy eating habits of the brand to a new audience.

The appointment, following a five-way-pitch, will include the Leeds and London agency working alongside the brand’s communications, media planning and digital agencies as it aims to increase sales next year through TV advertising, PR and production renovation.

Chris Wragg, Quorn marketing director said: “We’re embarking on an exciting journey for the Quorn brand, creating the world’s first $1bn meat alternative brand and we’re delighted to welcome Finn onto the team.”

Richard Rawlins, managing director of Finn PR said, “This is a really exciting win for us. Quorn is a massive brand, and Chris and teams’ plans for the brand are inspirational. We’re really excited to get cracking.”