Argos owner Home Retail Group has announced that it will offer the space on the back of its receipts for adverts, following the success of the initiative at its other retail business Homebase.

It has appointed Access Point, who works with retail companies such as Sainsbury’s, Morrisons and Ikea, for the advertising, with Argos expecting over 70 million shoppers to visit its stores during the Christmas period.

David Robertshaw, managing director of Access Point, said: “It is an extremely successful way to promote footfall to your business locally, especially when run with a “discount coupon” offer.

“In today’s difficult economy, there’s no doubt that we’ve seen a distinct change in people’s redemption habits. The climate for promotions and vouchers is vibrant, and the general belt-tightening on household budgets will ensure that promotions and offers will perform strongly.

“Vouchers are now firmly part of the shopping budget and consumer habit, something we don’t anticipate changing.”

He added that the company plans to increase awareness for its partners through targeted promotional opportunities.