Barclaycard is today launching a marketing campaign, featuring the company’s new tagline ‘Barclaycard. Easier’.
Created by BBH, with digital support from Dare and media planning and buying from Walker Media, the two month campaign - which will include press, online and outdoor advertising - aims to build relevance and consideration amongst mainstream consumer and retailer audiences. The campaign will be Barclaycard’s biggest outdoor advertising campaign ever and its first national campaign since 2004.
A PR and social media campaign around making people’s Christmas a little easier this year will also launch, with experiences to be won through the Facebook page from 1 December, as well as hints on how to manage spending.
Gary Twelvetree, global brand director at Barclaycard, said: “Our Christmas marketing campaign will be delivered in a fresh and modern way showing how Barclaycard makes this busy time of year a bit easier. By making budgeting and payments easier, we’ll help our customers get on with what’s important to them.
“The new campaign will cover the broad spectrum of products and services we offer our customers, helping raise awareness of Barclaycard as a payments provider and build relevance and consideration with our audience.”