USP Creative has refined the brand identity for The Clothes Throw, as well as creating a website for the Alder Hey Imagine Appeal annual fundraiser.

The Liverpool based agency also designed and produced collateral for the children’s hospital event, including promotional videos, fundraising merchandise and a 'Style Bible' magazine.

The event began as a ladies lunch and charity auction, but has grown into a national event, fronted by Girls Aloud singer, Nicola Roberts and sponsored by Liverpool ONE.

Jan Peters, USP Creative’s managing director, said: “We are pleased to be able to support the Imagine Appeal once again- the Clothes Throw has been a highly successful fundraising initiative for them in the past and we are thrilled to be involved in the roll out of the scheme and look forward to the 2012 event.”

Chris Done, head of fundraising and PR at Alder Hey Imagine Appeal, said: “We are delighted that USP have supported our Clothes Throw event for the 3rd year in succession. The quality of their creative concepts and the enthusiasm with which they deliver are central to the success of the campaign which this year raised over £50,000 for Alder Hey Imagine Appeal. We are incredibly lucky that USP donate their considerable time and expertise to the Clothes Throw, which contributes significantly to the final total. We are so grateful for their immense support.”