How do brands use social media?
It is clear that marketing agencies love social media, but how are clients using it to engage with consumers? The Drum caught up with some of them recently at the Marketing Forum, on board The Aurora, to find out how their organisations are using social media.
How do brands use social media?In this feature we look at some of the different views on social media, from a client perspective, and how brands are using it to drive awareness, increase engagement and find out what consumers need and want.
The Drum spoke to marketers from NSPCC & Childline, Financial Times, Lloyds Pharmacy, St. Helens Rugby League Football Club, Flight Centre Ltd and Miller Homes.
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