TV chef James Martin is aiming to raise awareness of his new online venture, Life, Fork & Spoon, having tasked JAMpr with the brief.

The online deliver service aims to offer restaurant quality meals delivered to customer’s doors, and JAMpr will now handle consumer and trade PR to promote the service offer.

The PR campaign will aim to highlight all of the recipes, devised by Martin, working alongside a team of professional chefs, which are prepared amd delivered to customer’s homes.

Jaime Gee, managing director of JAMpr, commented; “Life Fork & Spoon is set to take home-dining to a new level. We are delighted to support the brand from the beginning and be working with such a forward thinking company.”