Holidaylettings.co.uk has appointed Shine Communications to work on its PR in the UK.

The agency was appointed after a multi-stage pitch process will run a "proactive and reactive multi-channel press office" to increase awareness of the site among consumers and holiday home owners.

Richard Brett, joint managing director of Shine, said: “We have been inspired by the Holiday Lettings’s offering from the start so were over the moon to win the business."