How much do Google rankings fluctuate in a day?
In this feature article, Adam Bunn, director of SEO at Greenlight discusses the fluctuation of Google rankings.
The article is based around the results of a test undertaken by Greenlight. They took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening).
The article reveals insights into:
- Number of URLs that fluctuated
- The degree of fluctuation
- The amount and type of ranking fluctuation
- Day/night ranking fluctuations
- Algorithm testing or user testing fluctuations
To continue reading Subscribe Now
More like this
- Understanding Google Analytics Premium
- How much is that doggy in the window?
- Reaction: Google to penalise sites with too much SEO and offer answers rather than weblink results
- Analysing analytics: how can brands decide what to measure?
- Analytics focus: Why do advertisers implement Google Analytics, even with an enterprise solution in place?
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
