Business to business communications specialist IAS b2b Marketing has scooped the ‘Best Item of Self Promotion‘ accolade at this year’s Cream London Awards – the city centric awards scheme which celebrates the very best of creativity in the capital.
IAS picked up the award for its micro-site promoting the IAStival where agency staff were challenged to organise an entire festival – proving that marketing and festivals do mix.
Rob Morrice, managing director at IAS commented: “As a pioneer for all things ground-breaking in B2B, it’s safe to say we like to do things differently and never back down from a challenge.
“Make no mistake about it, the IAStival caused a huge stir on the industry scene, and that is exactly what we love doing.”
The fun-filled weekend for over 500 staff, clients, family and friends included a packed programme of music and cultural activities. Headlining acts included Turin Brakes; The Sunshine Underground; singer/ songwriter Bailey Tzuke – who's 'Uninvited' track charted number eight with the Freemasons; and the first commissioned poet for the 2012 Olympics, Lemn Sissay.
“With London reputed as the hotbed of world creativity, this goes to show that we are the best agency of any kind in the country at marketing ourselves and that we can come up with superb creative ideas that nobody else can dream of,” adds Morrice.
“Considering that we only opened our London office in this year, picking up the award is a massive achievement – the time and effort that our staff invested in making what many deemed the impossible – possible, makes the award that extra bit special.”