Domino’s Pizza is launching Global Domino’s Day this week, with customers to receive 50% off any menu priced pizza ordered online through a specialised Facebook tab.

Taking place this Thursday, customers in 19 countries are being invited to ‘like’ the company’s Facebook page and follow the instructions to join the party. Facebook users will be able to see how many fans have joined as the party circles across the globe and are being encouraged to tweet with hashtag #GlobalDominosDay.

Simon Wallis, sales and marketing director of Domino’s Pizza in the UK and ROI, said: “We’re delighted to be taking part in the first ever Global Domino’s Day.

“As an international brand, Domino’s is proud of its global presence and we really appreciate our customers around the world. We’re excited to be able to unite five million Domino’s Pizza Facebook fans, representing 20 different countries, with the same special offer and look forward to our UK fans joining in alongside their international pizza loving counterparts.”