Gala Coral Group has appointed the7stars to handle its media buying account, after the agency declined to repitch for the William Hill account, which it has held for 3 years.

Matt Prevost, of Gala Coral, said: “Appointing the7stars was an easy decision for us to make – the agency has a solid track record in the gambling and betting sectors and we have been impressed with their work for some time.”

Liam Mullins, head of press at the7stars, added: “Gala Coral Group is a huge name in the sector, and has a significant presence in bookmaking, casino and bingo both on- and offline. They are one of the biggest names in the UK betting and gambling markets and we are proud to be working with them.”

Engine’s EGS will continue to manage media strategy for the company.