William Martin Gill, eBay’s former director of global search engine marketing, has been named general manager of campaign management platform Kenshoo Enterprise.

Martin-Gill will join Kenshoo with the task of overseeing all aspects of the product, including strategy, partnerships and delivery.

He leaves eBay after seven years, holding various senior roles across the company.

“I look forward to building on the incredible momentum that Kenshoo has established in the marketplace,” said Martin-Gill. “Kenshoo Enterprise is already the product of choice for the most sophisticated advertisers and agencies around the world so my task will be to continue pushing the envelope to give our customers every possible advantage.”