Superdry has launched a '12 Days of Giftmas' prize draw competition on Facebook.

The fashion brand developed the competition with Birmingham digital agency RiceMedia. To enter Superdry fans merely need to select the day, see the potential prize and enter their details.

"The idea is simple yet the opportunity to strengthen brand loyalty is key," said Paul Rice, managing director at RiceMedia.

"Since working with Superdry we have seen impressive gains in multi-channelled digital activities and this is another opportunity to enhance both on and off line sales through brand awareness in this busy period."