Lastminute.com has appointed Adam & Eve to its £6 million creative account, with the aim of creating a new brand vision and creative direction for the company.

The website is looking to return to its roots as the top choice to visit when booking a holiday or trip at short notice.

Tammy Einav, board director at Adam & Eve, told Campaign: "Lastminute.com is an iconic brand, we are very proud to have this opportunity to re-assert their unique positioning in the travel market."