Food ingredients company Very Lazy has secured the services of the man with the world’s keenest wrist action to promote the firms range of pre-chopped garnishes.

Lazlo Vaslavsky currently boasts the title of “world’s fastest human chopper” owing to his uncanny ability to reduce cloves of garlic, onions and carrots to diced and sliced mound in mere seconds.

In a series of 10 and 30 second TV ads to run throughout January Lazlo will demonstrate his chopping prowess whilst admitting that even he is no match for a pre chopped jar when it comes to speed.
Ads will be screened on ITV, Channel 4, Five and multi-channel in tandem with in-store promotions.

Very Lazy’s Marketing Manager Karen Fowler says: “Our previous TV advertising has been a great success with sales increasing in double figures so we’re looking forward to boosting our TV presence in the New Year.

“2012 will be an exciting year for Very Lazy with lots of new additions to the range, so the TV campaign is the perfect way to ignite more interest in the brand. We want to get people as passionate about the products as we are and really help make their lives easier in the kitchen.”