Accolade Wines has announced the launch of a new and exclusive website dedicated to helping on and off-trade independents grow their sales.

The content, design and layout of the WinningWithWine website was created by the category development and customer marketing teams at Accolate Wines.

Those who join the free membership database will have access to exclusive newsletters, free point of purchase material, prize draws and Q&A dialogue with industry experts offered through the website.

Clare Griffiths, European marketing director for Accolade Wines, said: “With over 100,000 on trade outlets, close to 40,000 licensed convenience stores and just over 20,000 unaffiliated independents, building a working relationship with all of our retailers has previously been a challenge. Our ‘Winning with Wine’ website now allows us to potentially reach all of these retailers in a clear, efficient and educational way, which will in turn create a stronger relationship between our brands and their customers.”

To support the launch of ‘Winning with Wine,’ Accolade Wines will be rolling out a £50,000 advertising campaign including trade advertisements, a telesales campaign and POS in Cash & Carry depots.