10 January 2012 - 5:21pm| by | 0 comments

Diet Coke to launch ‘Love it Light’ integrated marketing campaign with Mother London

Diet Coke to launch ‘Love it Light’ integrated marketing campaign with Mother LondonDiet Coke to launch ‘Love it Light’ integrated marketing campaign with
Diet Coke to launch ‘Love it Light’ integrated marketing campaign with Mother London
Diet Coke to launch ‘Love it Light’ integrated marketing campaign with Mother London

Diet Coke is to unveil a new advert featuring the three puppets debating who deserves the last can in the fridge.

Created by Mother London and directed by Legs, the campaign will feature appear in seven European countries across TV, as well as VOD, cinema, out of home and print.

Another ad is also set to launch this year as part of the ‘Love it Light’ campaign, featuring the three puppets sipping from the same can of Diet Coke and discussing its ‘no calorie’ properties.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “The ‘Love it Light’ campaign returns for the fourth time in 2012 featuring the distinctive Diet Coke puppets. The campaign demonstrates the brand’s light-hearted attitude and appeals to young, fun-loving women. Elsewhere, we’re delighted to be partnering with Benefit to inspire consumers with the latest beauty looks and reward them with money-off at www.benefitcosmetics.co.uk.”

Supported by a 10-second TVC entitled ‘Get Glam’ as well as outdoor, digital and PR activity, the Benefit partnership rewards consumers with each limited-edition pack offering a £5 voucher code, redeemable on purchases over £20.

Each of the three new pack designs in the ‘Get Glam’ collection champions the individual style and personality of one of the Diet Coke girls, - floral print ‘Romanic’, on-trend hound’s-tooth ‘Fashionista’ and striking zebra print ‘Rock Chick’.

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