Printing inks and pigments producer Sun Chemical has appointed AD Communications to handle its European PR.

AD Communications will work with Eric Mower and Associates, Sun Chemical’s corporate global public relations agency of record since 2007, to develop the organisation’s communications strategy and maximise Sun Chemical’s presence across the European media.

Shireen Shurmer, Director, AD Communications comments, “We are proud to be Sun Chemical’s European agency of choice and look forward to working together to further build its leadership position across its European markets.”

Mariette Ferreira, Sun Chemical’s European marketing communications executive, said: “We are delighted to have AD Communications on board as we have been searching for the right agency with extensive experience and knowledge of the print and graphics industry, as well as marketing communications. AD also has an exceptional media network across Europe, which allows us to build and improve our media relations across the continent. We look forward to tackling the challenges and opportunities of 2012 together.”

Shireen Shurmer, director of AD Communications, added: “We are proud to be Sun Chemical’s European agency of choice and look forward to working together to further build its leadership position across its European markets.”