Old Spice attempts to blow the mind with new Wieden + Kennedy ad
Old Spice is launching a new ad campaign featuring former NFL player Terry Crews, whose mind is blown by how powerful the body spray makes him feel.
Josh Talge, Old Spice brand manager, said that Crews was chosen for the Wieden + Kennedy ad because he ‘epitomizes the idea of power’.
The American ad has been unveiled on Facebook and YouTube before its launch on TV to reward its fans.
It has been revealed that as part of the campaign, with ads for Charmin Freshmates and Bounce Dryer Bar to be interrupted by Crews bursting through the scene to make a pitch for Old Spice.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Old Spice proves itself so powerful it sells itself in other people’s commercials
- Old Spice man returns bearing Christmas gifts
- P&G unveil first ever global campaign with Wieden & Kennedy as part of Olympic activity
- Pictures from the Cream Yorkshire Awards 2011 and Drum Drinks
- Cosmopolitan celebrates 40th birthday with new app and putting first issue on the Apple newsstand
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment