BBC Radio 1 highlights commitment to new music with latest ad campaign
An advert promoting BBC Radio 1’s New Music month as it aims to promote the stations commitment to new music.
The advert, created by Karmarama, will aim to reach a more mainstream audience and showcase the station’s talent such as DJs Fearne Cotton and Zane Lowe and dedication to music.
Two executions were created for the campaign featuring tracks Swedish House Mafia and Skrillex and will break this month on TV, radio and Online.
Production for the advert was handled by Red Bee, post production by The Mill and directed by Alexandliane.
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comments
This is the worst BBC advert I have ever seen. What on earth is the massive fluffy thing doing on top of the BBC? Fern's (pretend) mixing is awful. The message is very unclear and the concept is lost on me.
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