CBS Outdoor launches in-house ‘Outdoor by Name, Urban by Nature’ campaign
CBS Outdoor launches in-house ‘Outdoor by Name, Urban by Nature’CBS Outdoor has announced the launch of new in-house campaign ‘Outdoor by Name, Urban by Nature’, designed to strengthen its position as a leader in urban audience engagement.
The campaign will feature on trains, buses and on the underground as part of the campaign, with different creatives to be used in London, Manchester, Birmingham, Glasgow, Bristol and Liverpool showing various geographical icons specific to each area.
The London creative includes buildings such as Tower Bridge, Wembley Stadium and Big Ben.
In London the campaign will run on advertising sites on the London Underground and National Rail, while in the other regions the campaign will be featured on National Rail 6 sheets and 4 sheets, as well as bus supersides.
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