Eureka! The National Children's Museum has appointed Reading Room Manchester to redevelop its website and help with its future digital strategy and campaigns.

A new campaign site called 'Play 20', built to celebrate the museum's 20th anniversary, will go live in February followed by the launch of the new main site later this year.

Reading Room Manchester managing director, Garry Byrne, said: "We're delighted to be working with Eureka! on the redesign and development of their website and supporting microsite - the museum is a unique place for children to learn through play and having been there many times over the years, I can vouch for the success at which Eureka! manages this, and the obvious passion that they bring to bear.

"Translating this fun and passion onto the web is going to be a lot of fun, and I know I speak for the whole team when I say we're looking forward to this one tremendously."

Reading Room was appointed following a tender process.