Florette is to launch its largest ever marketing campaign with Savvy Marketing to promote its existing bagged salad ranges and new products.

The advertising will include a three-pronged marketing campaign, including a key summer promotion.

Elaine Smith, Florette marketing manager, said: "We are thrilled to be working with Savvy to deliver our summer campaign; we have been really excited by their ideas and are looking forward to seeing them come to life.”

Catherine Shuttleworth, Savvy Marketing CEO and founder, said: "We are delighted to have been appointed by Florette to launch its key marketing drive for 2012. 2012 is an exciting opportunity for the retail market and we plan to make sure Florette is at the forefront of it.”