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Ad of the Day: Lurpak - Lightest

Like the other ads in this series, this is a fantastic look at what happens in the kitchen. Much of it is delivered from the point of view of the food and there are some marvellous shots. It's quite brave in its own way as it strays from the colours and hues normally used to advertise butters and spreads and there are moments when the food doesn't look that appetising. Nonetheless, the overall effect is mesmeric and it's a big thumbs-up from us.

Agency: Wieden + Kennedy
Creative Team: Dan Norris / Ray Shaughnessy TV Producer: Anna Smith Film Prod Co: Blink
Director: Dougal Wilson
Producer: Ben Link
Production Designer: Andy Kelly
Production Manager: Stephen Keith-Roach
Post-Prod House: MPC
Editing House: Final Cut
Editor: Joe Guest
Audio House: Wave

Featured by The Drum