Magners has turned to The Red Brick Road to handle its digital and social media activity.

The appointment will see an extension of the agency’s work with the cider brand, owned by the C&C Group.

Fiona Lovatt, Magners marketing manager, said: “The Red Brick Road have been awarded the digital and social media aspects of the business because of the strength of their integrated offering. We’re excited about growing our relationship and are confident we have the best team in place to deliver against our objectives.”

Paul Hammersley, managing partner of The Red Brick Road, added:“We’re delighted to broaden our relationship with Magners and that the integration of Ruby into The Red Brick Road is proving to be of benefit to our clients”