Renault Retail Group has appointed theEword to manage a search engine optimisation campaign.

The Renault-owned group, which runs 20 automotive dealerships, wants the Manchester agency to boost its search engine rankings for a variety of highly competitive motoring keywords.

TheEword has also been appointed IT firm Flexsys to handle its SEO and pay-per-click advertising and recruitment agency Portfolio CBR to run its PPC campaigns.

System One Travelcards has extended its relationship with theEword to cover PPC campaigns having previously worked with the agency on its SEO activity.

Al Mackin, CEO at theEword, said: "Our team is proud to be working with such respected businesses and the individuals behind them. December was our second record sales quarter in a row and on the performance to date, and our pipeline, Q1 2012 will be even busier."